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Thursday, September 23, 2010

Are All These Weight Loss Ads Scams?

I get questions a lot about the latest weight loss program. Some I know about, but many I have to research just like you because I can't keep up with them. Seems there is a new one everyday. Supplemental products and exercise programs are a billion dollar industry. Weight loss is an obsession in our country and there are people that want to prey on your emotions. 30 minutes before writing this newsletter, I flipped through my wife's free Cosmopolitan magazine she had laying around to see what weight loss ads were in there.

First, let me say Cosmo has tons of beautifying ads. Wow! Finally, on page 191 I got to an ad for Slim Quick Ultra Power. Lose up to 25 pounds quickly it says. Then if you read the fine print it says that a control group did it in 90 days. Not really what people want to hear, but safely an individual is supposed to lose 1-2 pounds of fat a week, so seems alright. I did have a client lose 22 pounds in 7 weeks, but he was really following the program to a T (eating 6 times a day, good amount of calories, working out 3 times a week).

Well, this program is promoted in Cosmo so it has to be legit right? Kind of.

After going to the website, they have a bunch of pill packets for different items. Hoodia was one item I saw, plus caffeine free energy packets. You combine that stuff with exercise and an average of a 1350 calorie diet and can you lose weight?

Possibly, but probably not the weight you want to lose. It will probably be water and muscle because I usually don't have any clients that can lose fat eating 1350 calories daily. Just too big of a gap between that and the calories they are burning throughout the day and the body thinks its starving. Most of my clients looking for fat loss (I don't focus on weight loss), eat between 1700 - 2100 calories daily.

After skimming past a tampon ad with Venus Williams, I got to a two page advertisement for Almaseed. Taking this stuff will get you ready for your bikini. The first week you drink this stuff in a shake for breakfast, lunch, and dinner, and have as much vegetable broth as you can tolerate. Then the second week and beyond, you have it for breakfast and dinner, with some meat and vegetables at lunch, plus some broth. I might be a little off with the program, but you get the idea. Once again, probably very low total daily calories causing immediate weight loss due to water and muscle loss. Which that weight will come back fast and even more pounds when you start eating normally. I would pass it, if it was me.

Finally, I saw an add for a Jillian Michaels program. She doesn't need to make any outrageous claims because she is pretty famous and I'm sure her mug will get people to buy her products.

So, what I'm saying is that if it is too good to be true, it probably is. If it doesn't seem like you are eating enough (anything less than 1500 calories), you won't be losing fat, but storing it. I use only a few supplemental products to facilitate one's eating, but it is combined with eating healthy good foods frequently throughout the day. This is the only tried and true way to lose fat and keep it off.

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